Last season, there was a clear ’90s directive when it came to minimalism, Proper true deadass shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”
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We all want to look like our most polished selves, Proper true deadass shirt don’t we? While, sadly, I’m not here to provide you with a week at a spa or an endless allowance at The Row, I am here to bring you a treasure trove of the most expensive-looking pieces on the high street every week. It’s my mission to prove that you can find premium pieces to elevate your wardrobe without the designer price tag and to make it easy for you to pinpoint the items on the high street that are really worth adding to your wardrobe. There are some amazing gems out there that your friends won’t believe aren’t designer, but there’s a lot to sift through to find them. That’s where I come in. As a Who What Wear editor, I scroll new-in collections as a hobby, and I can spot an expensive-looking (and -feeling) piece a mile away. I’ll be adding the best bits I find to this list. Some may be more “affordable” than others, but you can be confident every piece is here because I believe it offers great value. I hope this edit helps save you time and money as you build a closet of classic pieces that bring joy and last much longer than just a few seasons. Now to the good part. Keep scrolling to shop.
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