Having analysed the spring/summer 2024 fashion trends for months now (literally), Ear-resistable bat-eared fox shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.
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Designers have become incredibly diplomatic, Ear-resistable bat-eared fox shirt as I’ve just explained at dissertation length. Extending the lifespan of trends from not just the previous season, but from the three before it, it’s easy to see that the exploration of finding joy in everyday garments is still at the heart of the high-end collections, which was perfectly summarised during Net-a-Porter’s biannual trends presentation. “At Net-a-Porter, our biggest mood for the season, The Extraordinary Everyday, does exactly what the title says—making everyday clothes become extraordinary,” explains Page. This is about elevating the essential items in our daily wardrobes to new heights of exceptional design and style. I can’t stop thinking about Khaite’s tank dress, infused with sculptural organza—it’s casual but striking and makes the perfect addition to a capsule wardrobe.”. “The runways are proving that even the foundations can be head-turners,” says Who What Wear UK’s commerce writer Florrie Alexander. “Designers left bells and whistles at the door, allowing craftspersonship and design prowess to be the main event this season. Note the delicate pleating of JW Anderson’s trench coat or the sublime cut of Stella McCartney’s tuxedo shirt. Whether sticking to complete classics or creating a staple style with a twist, the pared-back, well-made and carefully curated revolution continues for 2024.”
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