I scream, you scream, There’s This Biker Who Lights Up My Life I Call Him My Husband Unisex T-shirt, Sweatshirt, Multiple Colorways – Cross-gender Fashion we all scream for flat shoes! Whilst I won’t go as far as to say that heels are redundant this season, the spring/summer runways felt like a collective celebration of flats. Where slip dresses might have been styled with strappy sandals, we saw brogues tag in. Ballet flats have ruled the footwear roost for the last 365 days and their appeal is showing no signs of waning, as evidenced by Prada, Chanel and Fendi. Having spent the first few years of my career teetering around London in constricting and crippling heels just because they felt “fashion”, the way designers have adopted the flat is more profound than it might otherwise seem. “Fashion’s obsession with ballet flats and mary janes is set to continue well into the new year, but for S/S 24, luxury brands are kicking things up a notch,” says Lyst’s content editor Morgane Speed. From Loewe’s crystal-encrusted version to Fendi and The Attico’s jewellery-like detailing, these are more than just shoes; they’re works of art.”. “Flat shoes continue to dominate, especially in sheer mary jane and ballet styles—+110% vs. last year,” continues Liane Wiggins, head of womenswear at Matches. “Mesh is still the must-have fabric of the summer, with brands such as Khaite, Le Monde Beryl and Emme Parsons leading the demand. We predict The Row’s unexpected take on the trend with its runway jelly shoe will be a cult item this summer.”. “If ever there’s a moment for comfort, you can be sure to count me in,” adds Rebecca Rhys-Evans, Who What Wear UK branded content editor. “And of all the comfort-inducing trends, flat footwear is the one that I’m most up for. Y2K and the “indie sleaze” renaissance have reignited our love of ballet flats in all their forms, and rest assured they’re not going anywhere for S/S 24. Pastel or Prada, embellished or adorned with bows, when it comes to our shoes we’re embracing new heights this season, and boy are our heels happy about it.”
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Milan witnessed a big change, too. Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, There’s This Biker Who Lights Up My Life I Call Him My Husband Unisex T-shirt, Sweatshirt, Multiple Colorways – Cross-gender Fashion which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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