Milan witnessed a big change, too. PEACE LOVE KAYAK Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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Animal print happened to win Trend of the Year last year, PEACE LOVE KAYAK Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric and according to your votes and the votes of the critics, its popularity has yet to decrease. This year, however, we saw new animal prints get tossed into the mix like cow print and tons of zebra. The resurgence of animal print last year felt fresh, but now, according to Law Roach, it’s continuing to be successful “because it’s a neutral.” The fashion set taught us quite a lot this year about how to wear this print trend in a way that continuously feels forward and innovative, particularly with the rise of prints other than leopard. Two straight years of success not only within our Street Style Awards but with the industry as a whole has proven that this print trend is one that is well-liked and accepted by people all over the world and with all different styles. “Animal prints, especially leopard and snakeskin, are a fun way to add pizzazz to an outfit,” said a reader. Even if you’re wearing jeans and a T-shirt, something like snakeskin boots or a zebra coat can revamp your look in seconds flat. Suddenly, even the most basic of outfits becomes street style–ready.
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