Milan witnessed a big change, too. I’m looking for a stark in the streets but a wildling in the sheets shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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One of the most covetable It bags of 2020 just got a whole new lease on life. I’m looking for a stark in the streets but a wildling in the sheets shirt The Staud Moon Bag was all over Instagram and the street style scene last year and at the end of 2019, but I have a feeling its popularity will come roaring back this summer. Why? Staud just revamped the style in a rattan material that’s begging to be brought along on all of your warm-weather activities. The rattan bag is basically a fashion person’s version of a picnic basket. My recommendation? Wear it with a breezy white dress and flat sandals or cut-off denim shorts and sneakers. But in all honestly, you really can’t go wrong however you choose to style it. Scroll down to shop the upgraded Moon Bag and see how fashion people styled the OG version.
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