I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Judge Mints Judgement day in the Bronx NY shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
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London Fashion Week has officially wrapped up, Judge Mints Judgement day in the Bronx NY shirt and while showgoers have already landed in Milan, we wanted to take a moment to appreciate the quality looks that were worn on the streets of London. Although the city is known for its gloom, the fashion set’s ensembles were nothing but sunshine while flaunting an assortment of all your favorite standout colors. We hinted earlier that saturated shades were going to take over the fashion scene in 2021, and it seems that our trend predictions have come true. From bubblegum pink to kelly green, saturated hues certainly outshined neutrals at this year’s Fashion Week. Keep scrolling for our favorite looks in a variety of trending shades. We know fall is typically the time to pull out all your neutrals, but take a note from the street style set below, and add some pops of color to your wardrobe this season. If you’re an avid reader of Who What Wear, you’ll know that we’ve been pretty adamant about our affection for bubblegum pink. We first spotted it all over the S/S 21 runways, and it hasn’t hit the brakes since then.
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