I don’t drink coffee, but something tells me I’m going to develop a caffeine addiction this season. Webworm Logo T-shirt Beige used to be a dirty word in fashion circles, but my, how times have changed. The main character in the quiet-luxury aesthetic, one might argue that the term itself is now dated, but its impact certainly isn’t. With plenty of neutral looks edging on the lighter, caramel side of the colour spectrum, we witnessed the shade being worn top-to-toe by models across all four cities, in every show from Michael Kors to Max Mara. “Every year, I find myself gravitating towards a particular colour which ends up playing the lead role in my wardrobe,” says Joy Ejaria, Who What Wear UK social media editor. “I’ve gone through many phases, and last year’s pink moment still occupies a fond place in my heart. But this year, I want to mute it down a little. We’ve had quite the obsession with dressing like our favourite foods—’vanilla girl’ and ‘tomato girl’ are just two examples. If you thought this trend was on its way out, then think again. This year, I and many others are taking things up a notch and turning our fashion heads to our favourite coffees. The lure of ‘latte dressing’ lies in how easy it is to create expensive-looking outfits, whatever your budget.”. “Now, don’t get me wrong, I’m fully expecting the backlash of stealth wealth and quiet luxury to begin shortly, but in terms of what people actually want to wear? They’re after items that feel realistic for their lives,” says Block. “That means black trousers that are cut just right, knitwear that looks good whether you’ve thrown it over a pair of joggers or a slip dress and a classic white shirt. Even major brands such as Versace—usually known for its mega-glam pieces— are leaning into ’90s minimalism, along with the likes of Bottega Veneta and Coach. Even though this trend has been around for a few seasons, it’s so easy to slot into any current wardrobe as it provides the timelessness that plenty of buyers are after. Similarly muted tones over at Rabanne, Carolina Herrera and Maxamillian Davis’ Ferragamo were also pushing the more ‘wearable’ concept, with the latte-dressing trend continuing from last season and well into next.”

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The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Webworm Logo T-shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.