Milan witnessed a big change, too. Wizard frog I May be cringe shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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No one can argue against the cultural relevance of the last decade; in many ways, Wizard frog I May be cringe shirt it was filled with the most rapid changes in the zeitgeist humanity has ever seen. From the emergence of social media to the rise of social and political movements, the world as a whole changed in inconceivable ways—including the fashion industry. We’ve witnessed massive upheaval within the industry like Barney’s closing its doors and strides toward a more inclusive fashion industry, so it would be an understatement to say that the past decade was at all predictable. But through it all, we could always count on style; specifically, we could rely on style icons to always serve us up a look. And oh boy, did they put in work. Ahead you’ll find 20 women whose personal style helped to define the 2010s in fashion. Honestly, you can’t round up looks of the past decade without speaking to the downright odd outfits that the decade produced—including Lady Gaga’s one-and-only meat dress. It should be noted that Gaga’s style has evolved over the decade and she’s come to wear gowns you can buy at Bergdorfs instead of the grocery store, but this look truly speaks to the time in which style went not only avant-garde but became a way to speak about the issues facing the times. Not only was the past decade filled with contemporary looks, but it had its historical moments too—like when Kate Middleton married Prince William and became the Duchess of Cambridge. Not only did we get to witness the royal wedding of the decade, but watching the duchess make her way down the aisle in this Alexander McQueen gown was just a taste of all her stylish and classic moments to come.