The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Welcome to the screaming street shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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When it comes to complementary and clashing colors, Welcome to the screaming street shirt it can be hard to know which hues work together and which hues just don’t. Really, it’s down to trial and error (our fashion mantra is to try everything once) and learning from your mistakes. Right now, there’s a particular pairing doing the Instagram rounds which, on paper, really shouldn’t work, but it somehow does. Countless influencers are putting together two of this season’s top color trends—green and lilac—to unexpectedly chic avail. It appears one of the easiest (read: less daunting) ways to wear it is by opting for pastel iterations of green and purple, which blend together beautifully. That said, if you’re looking to make a true style statement, perhaps you’ll be keen to try María Bernad’s ultraviolet-and-moss duo. Either way, rest assured you’ll look very much on trend. Keep scrolling to see our favorite green-and-lilac outfits, and then shop our edit of the best buys in each hue. Emili Sindlev gives the trend a downtime spin by wearing her chic green button-down with a purple bikini.
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