Let’s be honest. The only way to know if a trend is really happening is to check social media. Lonely ghost sweetie strawberries shirt Sure, we can scour the runway for the biggest handbag trends or find the best designer bags to buy, but nothing holds a candle to the power of peer approval in the form of someone purchasing the It bag of the moment. And when it comes to approving what trends are worth actually buying into, no one is quite as influential as the French fashion set. Call it cliché, but before a trend can pop off on TikTok, it’s most likely going to emerge on the streets of Paris—c’est la vie. So when it comes to discerning which handbag trends are likely to take over, you must first keep an eye out for what’s coming out of luxury French houses as well as what ends up being donned by French women. It’s not always easy, which is why I’ve done the heavy lifting for you and highlighted five bag trends that are trending in the Parisian fashion scene right now. These purses not only dominated various spring/summer collections but are also worth buying into, even if you don’t live in Paris. When it comes to trends, the French fashion set is always ahead of the curve. Case in point: the adoption of the curved-line handbag trend. It was only just last September that luxury houses like Balenciaga and Loewe were pushing bags with an emphasis on curved angles down the runway, but they’ve already hit the streets of Paris.
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Milan witnessed a big change, too. Lonely ghost sweetie strawberries shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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