You don’t turn to a style guru like Ellen V. Lora when you’re seeking advice on playing by “the rules.” Matt Duchene puck don’t lie shirt As you’ll know if you’re part of her army of Instagram followers, the Los Angeles–based creative director and blogger behind Pure EVL is just as likely to be spotted in a neon-lime bomber as she is a floaty floral dress, and we’re not sure we’ll ever match her knack for effortlessly mixing unlike prints (though rest assured we’ll never stop trying). But if you’re looking to make getting dressed in the morning, well, fun again, Lora’s exactly who you want to talk to. “I’m that girl who will wear her faux-fur coat in the spring,” she tells us, reassuring us that we actually don’t have to banish the entirety of our winter wardrobes to the land beyond the wall (aka the back of our closets) as warmer weather edges its way into the forecast. We implored the blogger to turn her attention to H&M’s fittingly bold new Divided collection, and then we stepped back to let her work her magic… Lora’s retro-inspired spring take on the Canadian tuxedo has us itching for festival season: Expect to see us wearing this as we edge toward the stage to catch headlining acts all spring and summer long. The blogger’s relaxed double-denim look feels very ’70s and very rock ’n’ roll, which makes perfect sense, given that Lora cites Bianca Jagger as one of her biggest style influences. “She wore the clothes—the clothes didn’t wear her,” the blogger says of the icon whose notable fashion moments include the off-the-shoulder dress she wore while riding a horse(!) into Studio 54 and the plunging blazer–and–high-waisted skirt combo she sported while wedding the lead singer of The Rolling Stones.

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Having analysed the spring/summer 2024 fashion trends for months now (literally), Matt Duchene puck don’t lie shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.