I’m in no way athletically inclined (something my P.E. teacher will still back up to this day), Official I Miss When Gaming Was Uncool Shirt but now I can finally feel part of the team as sporting stripes—the sort seen in rugby, cricket and other ball sports (I assume)—ran throughout the collections. All of fashion will agree that Dries Van Noten did it best by way of lounge pants and minidresses, whilst Victoria Beckham took the knitted approach with a sweater. A pre-kick-off moment for Gucci’s new Jackie bag offering, too, which collectors will be batting one another out of the way to get their hands on. “Across the board, brands are retiring streamlined stripes for something a little more playful,” says Munro. “Tapping into the sporty side of the print, the colourful trend is a refreshing retort to the past season’s obsession with a quieter palette. Styling well with easy denim and basic tees, these wearable stripes are set to transcend the runways in 2024.”. “Casual daywear has a preppy new mood as designers reimagined the classic polo and rugby shirts,” confirms Wiggins. “Our edit for S/S 24 has grown by 48% vs. last year and offers a variety of options, from Sacai’s pleated polo dress to Dries Van Noten’s colourful, oversized rugby shirts. For a modern take, style with sequins, as seen at 16Arlington.”
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Since attending the shows back in September, Official I Miss When Gaming Was Uncool Shirt I’ve recapped well over 10,000 runway outfits (11,542, to be exact) to discern the looks I’d include in this, our bumper spring/summer 2024 fashion trends overview. Some take more time to spot but others jump off the page. And the pretty palette of sky blue was impossible to pass by. According to Tagwalk, light blue looks were up 19% from spring/summer 2023, with 54% more blue looks featuring in the most prevalent designer collections in each city (said prevalence is based on the share of traffic generated by a designer compared to the total traffic of the city). In short, the big names went big on blue. “Like a breath of fresh air, this breezy shade offers a much-needed dose of serenity to the spring/summer palette,” says Natalie Munro, Who What Wear UK news writer. “Fresh and calm, the soft shade injects a youthful edge that can make your styling feel both spirited and sophisticated. On the runways, Alberta Ferretti and Versace favoured monochrome looks, whilst Stella McCartney and Proenza Schouler wove light creams and whites into their cool-blue styling that I just can’t get enough of.” To further confirm this colour shift, fashion shopping destination Lyst reports that searches for blue pieces spiked 125% in the two weeks following Fashion Month. Coincidence? There’s no such thing.
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