Milan witnessed a big change, too. Xander Schauffele Champion Pga Championship 2024 Poster T-shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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Just like that, 2019 is about to come to a close, Xander Schauffele Champion Pga Championship 2024 Poster T-shirt and from what we saw on the S/S 20 runways, next year will be filled with even more sartorial greatness than ever before. But before we dive into next season, it’s a tradition here at Who What Wear to take a comprehensive look back at the fashion moments that defined the past year, the trends we bought on repeat, and the brands that made their mark, both new and old. Welcome to the 2019 Street Style Awards. So here’s how it worked: The editors at Who What Wear assembled a list of the 2019 trends that reigned supreme, created a voting form, and sent it out to all of you. Thanks to the reader votes and the votes of our very reputable panel of critics, the results are finally in. Speaking of critics, let’s meet them. This year, we are proud to present our four critics, or panel of judges, if you will, each representing a different perspective in the industry. We have Caroline Maguire, fashion director of Shopbop; Law Roach, image architect; Acielle, fashion photographer of Style du Monde; and of course, our very own Who What Wear editor in chief, Kat Collings. Each of the reputable people above voted exactly how you did and chatted with us about why they chose what they did for each category. From the trend of the year to the rising brand we should all have on our radars, it’s officially time to present to you the winners of the 2019 Street Style Awards. So sit back, relax, and enjoy our official year in review.
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