The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Call a f’ing foul shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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Fashion month may have come to an end, Call a f’ing foul shirt but I’m still thinking about the glorious looks street style stars wore in places such as Copenhagen and New York. Although it’s great to see what everyone is wearing on the ‘gram, there’s something extra special about street style. Seeing editors, buyers, and fashion insiders bring out their best ‘fits of the season is my favorite way to get my dose of outfit inspiration. This past month, there were plenty of big themes that stood out—clashing prints, tailored vests, and saturated shades. After a year of wearing mostly loungewear while I work from home, the excitement I have for dressing up again is very real. Below, I rounded my top 15 favorites from this past month that are sure to give you plenty of inspiration this fall. Whether you want to copy the exact formulas or take notes on styling specific trends, you’ll want to keep scrolling.
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