The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Dads against weed cartoon shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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Suiting might have won the Trend of the Year award, Dads against weed cartoon shirt but following the success and longevity of suiting as a whole, it has officially become a wardrobe staple in closets everywhere rather than a fleeting trend. Tailored separates have now graced more runways, celebrities, and street style stars than we anticipated, and according to our readers, that is due to the fact that this trend is the “most wearable for everyday while still always looking chic.” If both the S/S and F/W runways taught us anything this year, it was that the industry is taking a drastic shift away from gimmicky trends and toward a more approachable way of dressing. Suiting is one of the most notable key players within that movement, as you can wear the pieces together or separate, not only giving you more bang for your buck but also rounding out your wardrobe. Who What Wear’s editor in chief, Kat Collings, is very on board with the suiting lifestyle. “All hail the suit. I can’t think of a trend that was more beloved this year by the fashion set,” she told us. Beyond the wearability of the trend, our readers are keen to partake in the style for reasons that dig even deeper. “I think it really puts a pinpoint on the androgynous way of dressing in the modern fashion climate,” says one reader. Women have officially reclaimed the power suit as their own, and there aren’t any boundaries in terms of occasion, styling, or even price point. The shopping selection below will prove exactly that.
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