“As someone who is self-diagnosed as ‘chronically online’, I’ve seen a lot of flash-in-the-pan trends over the past few seasons,” Premier League Champions Manchester City Back 4 Back 2024 Signatures shirt says Elinor Block, editorial lead at luxury fashion gaming company Drest, which enables its users to create infinite outfit possibilities in the metaverse. “The past year we saw Barbiecore, ‘blokecore’ and ‘tomato-girl summer’ emerge as some of the bigger, zeitgeisty aesthetics adopted by Gen Z and the TikTok crowd. And whilst some are rooted in major trends, when it comes to real life, there’s no doubt that longevity and items that work season after season are a bigger draw. “When playing with clothes in Drest, however, there’s definitely a different kind of approach I take to dressing. The virtual world allows me to style looks that I might not have considered before with more out-there pieces from high-octane brands such as David Koma or Balmain—I haven’t been able to stop thinking about that cherry-red, rose-covered dress that I spied on the S/S 24 runway. It gives me a chance to be more experimental and see how I can move that into my IRL wardrobe without taking too much of a risk.” This, dear reader, is what the modern-day dressing-up box looks like. As always, any piece you invest in, be it inspired by the trends below or otherwise, should only be purchased if you intend on keeping it in your wardrobe for a very, very long time. I’ve gone to great lengths to cherry-pick the ones that have a chance.
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At this point, it’s hard to imagine a time without Bottega Veneta, Premier League Champions Manchester City Back 4 Back 2024 Signatures shirt but then again, that’s what we thought about #OldCeline, and here we are. What I’m trying to say (without dragging you into the post–Phoebe Philo Celine depression) is that #NewBottega—run by Creative Director Daniel Lee—has only really been around for a little over a year, but the impact it has already had feels more iconic than ever. The amazing thing about this industry is that even the most settled heritage brands can make a new name for themselves, and thanks to what Lee did with Bottega, we now have a brand that filled the sartorial void that the loss of something as iconic as #OldCeline once occupied. All this industry talk might sound a bit niche, but on a more mainstream scale, this brand has created some of the most talked-about, -purchased, and -photographed items of the entire year—items even people who don’t really care about fashion at all might be able to identify. “Between The Pouch bag and the shoes, Bottega had a huge year. I saw people of all different styles wearing it,” said one of our readers. This means that while, yes, Rosie Huntington-Whiteley owns a small army of The Pouch bags, consumers of all calibers are buying into this brand, and they’re doing it with vigor. “Bottega Veneta for sure. Daniel Lee’s creations dominated the streets,” said street style photographer Acielle of Style du Monde, and since these are the street style awards, this winner seems beyond fitting.
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