This season saw a retelling of the romantic narrative that designers flirt with every spring season, The Boobs Are Real The Smile Is Fake Shirt only this time it comes with an edge. There were sweeping gowns to swoon over but with modern translations to balance them out, such as fresh silhouettes, fabric pairings and garment combinations. The runway imagining of the Dakota Johnson adaptation of Persuasion, if you will. For me, the mood is encapsulated by Liberowe’s viral peplum jacket. “I’m a sucker for practicality and so most of my wardrobe consists of classic, capsule basics like black trousers, striped knits and white shirts,” professes Dawes. “But that doesn’t mean there’s not a part of my soul that longs to embrace a world of prettier, more ‘feminine’ fashion. Enter the modern romantics trend; an all-round cooler, fresher and easier way to incorporate chiffon-y pastels, frills and bows into our everyday wardrobes, and an answer to my fashion prayers. “The S/S 24 collections are all about wearability, but this trend is proof that doesn’t have to mean boring. All it takes is layering a flash of pink and lace under a trench coat as seen at Gucci, adding a bow to comfortable kitten heels at Erdem or a cardigan to your favourite full skirt, or pairing pearl earrings with a monochromatic outfit by way of Givenchy. If Marie Antoinette was dressing for 2024, she’d be spearheading this trend for certain.”
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Since attending the shows back in September, The Boobs Are Real The Smile Is Fake Shirt I’ve recapped well over 10,000 runway outfits (11,542, to be exact) to discern the looks I’d include in this, our bumper spring/summer 2024 fashion trends overview. Some take more time to spot but others jump off the page. And the pretty palette of sky blue was impossible to pass by. According to Tagwalk, light blue looks were up 19% from spring/summer 2023, with 54% more blue looks featuring in the most prevalent designer collections in each city (said prevalence is based on the share of traffic generated by a designer compared to the total traffic of the city). In short, the big names went big on blue. “Like a breath of fresh air, this breezy shade offers a much-needed dose of serenity to the spring/summer palette,” says Natalie Munro, Who What Wear UK news writer. “Fresh and calm, the soft shade injects a youthful edge that can make your styling feel both spirited and sophisticated. On the runways, Alberta Ferretti and Versace favoured monochrome looks, whilst Stella McCartney and Proenza Schouler wove light creams and whites into their cool-blue styling that I just can’t get enough of.” To further confirm this colour shift, fashion shopping destination Lyst reports that searches for blue pieces spiked 125% in the two weeks following Fashion Month. Coincidence? There’s no such thing.
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