Milan witnessed a big change, too. I anime but Jesus always comes first so turn down the hental ya Turkey shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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Considering the fact that Khaite was just founded in 2016, I anime but Jesus always comes first so turn down the hental ya Turkey shirt the journey of this brand thus far is quite remarkable. Founder and designer Catherine Holstein started the brand as an ode to American staples and all the classics that went along with it. Since its beginning, the brand has evolved into much more. Khaite’s first runway show in 2019 had every editor and buyer clamoring as one glamorous look after another came out. It was here that we were truly introduced to Holstein’s vision for the brand, and her S/S 20 collection was just the cherry on top. It’s rare that one major (and first-ever, might I add) runway collection can convince an entire industry that this is the brand to know, buy, and wear, but the elegance and drama of her last two collections had everyone drinking the Kool-Aid. While the brand hasn’t quite reached the same status as Bottega Veneta, its trajectory over the last two years has proved that it is on its way to the very tip-top. “Cate Holstein of Khaite is creating such beautiful, showstopping pieces. The craftsmanship is absolutely impeccable and something that everyone can appreciate. My personal favorite is their denim—the fit and wash are flawless,” says Shopbop’s fashion director, Caroline Maguire. And that’s the thing about Khaite—buying into the brand is buying into a very well-curated wardrobe that will never go out of style. “From the jeans to the shoes, this is definitely going to be the next It brand in 2020,” said a Who What Wear reader. Yes, iconic pieces are already highly praised, such as those zebra boots and all of the noteworthy knitwear, but to be simultaneously recognized for the subtler items in a collection, like denim and poplin shirts, means this is a brand that is destined for success.
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