Having analysed the spring/summer 2024 fashion trends for months now (literally), Ogre Thinking Shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.

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After spending the first few months of 2021 in the U.K. lockdown, Ogre Thinking Shirt house-bound with very little reason to dress up, I’d forgive you for thinking you never wanted to see a pair of leggings again. And if so, you’re not alone. As we slowly emerge from our collective hibernation and restrictions begin to ease across the country, there seems to be a renewed sense of enthusiasm that comes with getting dressed. Whether it be popping out for a quick coffee with a friend or venturing to your local park, Brits are finding reasons to dress up. Proving exactly this sentiment, last month, photographer Michaela Efford and I ventured to East London’s Broadway Market (a hot spot for fashion lovers, if you don’t already know that) in search of some stylish individuals to photograph. On our way, we serendipitously came across familiar influencers, models-off-duty, fashion designers, and other creatives, all of whom were strolling through their local shopping strip with style to boot. From vintage leather jackets to spring-ready floral dresses and Converse high-tops by the dozen, keep scrolling to see what women are really wearing in London right now.