The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, La Bamba 2 Judgment Day T-shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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Nothing says springtime like white dresses; they really do make up the DNA of our wardrobes in the warmer months. La Bamba 2 Judgment Day T-shirt What’s so fresh about S/S 24’s version of this classic is that it doesn’t just come courtesy of cotton. In fact, you’ll find it in chiffon, silk, taffeta and gauzy knits. “Winter might be all about the LBD, but for spring/summer 2024, white dresses in all iterations are coming to the fore once again, with plenty of designers honing in on statement, snowy pieces that can be worn by everyone,” says Who What Wear UK managing editor Poppy Nash. “Whether you’re a romantic who is a fan of fairytale-esque, frothy, floor-length numbers (like me) or are a minimalist who prefers elegant and chic, clean lines in the form of structured minis and midis, there’s something for you here. You’ll often see 2024’s signature white dress combined with other key trends for the season, such as sheer fabrics, romantic details like draping and flat footwear, too. Combine them all for an outfit that shows you really know your stuff.”. “S/S 24 is all about simplicity-meets-sophistication, and if you’re looking to buy one statement-making piece this season, make it a white dress,” concurs Speed. “There’s nothing quite as eye-catching as an all-white look, and it’s a piece you can easily tailor to your own style.”
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