London Fashion Week has officially wrapped up, I’m Hooked On Your Medicine Shirt and while showgoers have already landed in Milan, we wanted to take a moment to appreciate the quality looks that were worn on the streets of London. Although the city is known for its gloom, the fashion set’s ensembles were nothing but sunshine while flaunting an assortment of all your favorite standout colors. We hinted earlier that saturated shades were going to take over the fashion scene in 2021, and it seems that our trend predictions have come true. From bubblegum pink to kelly green, saturated hues certainly outshined neutrals at this year’s Fashion Week. Keep scrolling for our favorite looks in a variety of trending shades. We know fall is typically the time to pull out all your neutrals, but take a note from the street style set below, and add some pops of color to your wardrobe this season. If you’re an avid reader of Who What Wear, you’ll know that we’ve been pretty adamant about our affection for bubblegum pink. We first spotted it all over the S/S 21 runways, and it hasn’t hit the brakes since then.

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Having analysed the spring/summer 2024 fashion trends for months now (literally), I’m Hooked On Your Medicine Shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.