Last season, there was a clear ’90s directive when it came to minimalism, Hawk Tuah Messy Bun Meme shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”
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Since attending the shows back in September, Hawk Tuah Messy Bun Meme shirt I’ve recapped well over 10,000 runway outfits (11,542, to be exact) to discern the looks I’d include in this, our bumper spring/summer 2024 fashion trends overview. Some take more time to spot but others jump off the page. And the pretty palette of sky blue was impossible to pass by. According to Tagwalk, light blue looks were up 19% from spring/summer 2023, with 54% more blue looks featuring in the most prevalent designer collections in each city (said prevalence is based on the share of traffic generated by a designer compared to the total traffic of the city). In short, the big names went big on blue. “Like a breath of fresh air, this breezy shade offers a much-needed dose of serenity to the spring/summer palette,” says Natalie Munro, Who What Wear UK news writer. “Fresh and calm, the soft shade injects a youthful edge that can make your styling feel both spirited and sophisticated. On the runways, Alberta Ferretti and Versace favoured monochrome looks, whilst Stella McCartney and Proenza Schouler wove light creams and whites into their cool-blue styling that I just can’t get enough of.” To further confirm this colour shift, fashion shopping destination Lyst reports that searches for blue pieces spiked 125% in the two weeks following Fashion Month. Coincidence? There’s no such thing.
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