This was the first person we stopped to ask for a photo, I’m Walking On Sunshine T-shirt and it just so happened to be Lizzy Hadfield, influencer extraordinaire of Shot From the Street fame. Once we spotted Lizzie, I just knew we were in the right place. We were immediately drawn to Lizzi’s vintage patchwork jacket-and-jeans combo. There was an ease to her outfit that just made it feel effortless yet still so interesting and stylish. I guess there’s a reason she has over 500K followers. Further proving just how stylish the crowd around London Fields is, we then spotted Anh Phoenix, a London-based model. Phoenix, who had her adorable dog, Miu, in toe, was wearing a vintage leather jacket and Burberry shirt with a pair of wide-leg jeans. The model also sported a pair of Sunday Somewhere sunglasses and Converse x Comme des Garçons sneakers. The first thing I noticed about Shea Goli was her incredibly chic Chanel loafers and bright-red jumper. She certainly knows how to elevate a casual coffee run. Fashion designer Anna Pipkorn caught our eye thanks to her spring-ready outfit and insanely cute pup, Otto. The creative was wearing a dress by Nobody’s Child (the brand she designs for) and paired the floral midi alongside a denim jacket, Loewe bag, and Converse sneakers.
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Milan witnessed a big change, too. Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, I’m Walking On Sunshine T-shirt which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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