After spending the first few months of 2021 in the U.K. lockdown, Hello Foenem T-shirt house-bound with very little reason to dress up, I’d forgive you for thinking you never wanted to see a pair of leggings again. And if so, you’re not alone. As we slowly emerge from our collective hibernation and restrictions begin to ease across the country, there seems to be a renewed sense of enthusiasm that comes with getting dressed. Whether it be popping out for a quick coffee with a friend or venturing to your local park, Brits are finding reasons to dress up. Proving exactly this sentiment, last month, photographer Michaela Efford and I ventured to East London’s Broadway Market (a hot spot for fashion lovers, if you don’t already know that) in search of some stylish individuals to photograph. On our way, we serendipitously came across familiar influencers, models-off-duty, fashion designers, and other creatives, all of whom were strolling through their local shopping strip with style to boot. From vintage leather jackets to spring-ready floral dresses and Converse high-tops by the dozen, keep scrolling to see what women are really wearing in London right now.
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As trite as the following statement may sound, Hello Foenem T-shirt it’s no secret that this year has brought about massive changes. Since the start of the pandemic, every facet of our lives has been altered, and the fashion industry was not immune. From large-scale calls-to-action to support Black-owned businesses in the industry to fashion brands pivoting their production lines to help with the pandemic, the industry witnessed a seismic shift in how fashion itself is seen. And that change isn’t just present on a macro scale: On a day-to-day basis, how the world dresses has been radically reimagined. Athleisure has officially been embraced, and people are putting on face masks every day to minimize the spread of COVID-19, and those are just two ways the world’s relationship to style has significantly evolved over just a few months. Additionally, how we choose to shop and what we decide to buy during this time of unprecedented challenges has come to the forefront of many readers’ consciousness. This is why we decided to reach out to 22 real women to share the one piece they bought this year that they feel was worth every penny. In truth, shopping may not be the most urgent thing on our priority lists, but taking the extra step to practice mindful consumption, support small brands, or invest in pieces that bring you joy means more than you think. Without further ado, the best fashion buys of 2020…
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