The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Support Our Local Drug Dealer T-shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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This was the first person we stopped to ask for a photo, Support Our Local Drug Dealer T-shirt and it just so happened to be Lizzy Hadfield, influencer extraordinaire of Shot From the Street fame. Once we spotted Lizzie, I just knew we were in the right place. We were immediately drawn to Lizzi’s vintage patchwork jacket-and-jeans combo. There was an ease to her outfit that just made it feel effortless yet still so interesting and stylish. I guess there’s a reason she has over 500K followers. Further proving just how stylish the crowd around London Fields is, we then spotted Anh Phoenix, a London-based model. Phoenix, who had her adorable dog, Miu, in toe, was wearing a vintage leather jacket and Burberry shirt with a pair of wide-leg jeans. The model also sported a pair of Sunday Somewhere sunglasses and Converse x Comme des Garçons sneakers. The first thing I noticed about Shea Goli was her incredibly chic Chanel loafers and bright-red jumper. She certainly knows how to elevate a casual coffee run. Fashion designer Anna Pipkorn caught our eye thanks to her spring-ready outfit and insanely cute pup, Otto. The creative was wearing a dress by Nobody’s Child (the brand she designs for) and paired the floral midi alongside a denim jacket, Loewe bag, and Converse sneakers.
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