The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, You Son Of A Bitch Shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.

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Grab your exfoliating mitt and fake tan—shorts season is upon us and the stakes are high! “Last year, You Son Of A Bitch Shirt underwear became outerwear and our minis shrunk to micro size, so it comes as no surprise that shorts have joined the party, making a bold comeback on the catwalks,” says Wheatland-Clinch. “What I think is most exciting—apart from the prospect of showing a bit more leg, a bit more often— is that as well as the usual summer line-up of linens and crochets, the likes of Tom Ford and Gucci have hiked up hemlines with a touch of tailoring, embracing suit styles and bringing belts back into the equation. Now, this leggy trend has far more potential to become a transitional staple, as opposed to one that will be forever bound only to our summer wardrobes.”. “If 2022 was the year of the micro skirt, 2024 will be the year of the micro short,” confirms Speed. “As fashion continues to take inspiration from Y2K trends, brands like Fendi and AZ Factory have been ushering us into a new era of shorts; an ever so slightly more modest take on 2023’s hot pants obsession.”