As I write this on what is actually the last day of New York Fashion Week, The String Cheese Incident July 28 2024 Remlinger Farms Carnation WA Poster Shirt I’d be lying if I didn’t say I’m still trying to wrap my head around all the trends I saw both on and off the runways. As always, however, there were some that were so prevalent, it was clear early on that they were not just ubiquitous but important. One such trend was the nod to utility-inspired colors and details that I spotted on more street style stars and showgoers than I could count. From belted blazers, skirts, and pants to all sorts of items in creams, khaki, and all other neutrals, the inspiration was endless. Luckily, when it comes to shopping, so are the options. Thanks to our very own Who What Wear collection, you can actually shop a handful of pieces that not only come in a range of sizes but are all available for less than a cool $50. To see the looks that inspired me for yourself and, of course, do some shopping along the way, just keep scrolling.

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Milan witnessed a big change, too. Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, The String Cheese Incident July 28 2024 Remlinger Farms Carnation WA Poster Shirt which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.