The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Dad’s Den Where Laughter Echoes Shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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One of the most covetable It bags of 2020 just got a whole new lease on life. Dad’s Den Where Laughter Echoes Shirt The Staud Moon Bag was all over Instagram and the street style scene last year and at the end of 2019, but I have a feeling its popularity will come roaring back this summer. Why? Staud just revamped the style in a rattan material that’s begging to be brought along on all of your warm-weather activities. The rattan bag is basically a fashion person’s version of a picnic basket. My recommendation? Wear it with a breezy white dress and flat sandals or cut-off denim shorts and sneakers. But in all honestly, you really can’t go wrong however you choose to style it. Scroll down to shop the upgraded Moon Bag and see how fashion people styled the OG version.
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