ritish people. Abfab Christmas In A Blah Blah Christmas shirt are mostly onboard with kitchen recycling, but we’re less diligent in the bathroom, where, depressingly, about half our packaging gets chucked straight into the bin to end its days in landfill. Today, there are myriad more eco-responsible shampoos, conditioners, bath and shower gels from luxury brands such as Aveda, Biolage and Davines to supermarket favourites such as Elvive and Garnier. The problem is that consumers, confused about labelling and correct recycling practices, panic-dispose.
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Brett explains the importance of steering people to using premium garments. Abfab Christmas In A Blah Blah Christmas shirt He says We don’t quote the lower level of garments for our customers. When a customer comes to us and says we want 10,000 shirts, we say use BELLA+CANVAS 3001. It’s not that much more expensive, but in the long run, you get a huge amount of impressions. People will actually wear that shirt and maybe even call it their favorite T-Shirt. The investment will pay in dividends down the road. When you chose a premium basic over a trade basic, you’re setting yourself up to create a consistent and high-quality experience for your customers. When a garment is soft, fits well and looks great, people will wear it again and again, essentially becoming a walking billboard for your company providing significant impressions that convert to end-user sales! Once the customer has decided on the shirt and the designer has created something specifically for that garment, the next decision is the type of ink. Is it a 100% cotton shirt or a shirt that will discharge well? Are you printing for a big brand that needs complete Pantone accuracy? If so, you might want to revert to a plastisol ink to make sure you’re spot on with color matching every time.
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