The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Alpha Chad if you can’t handle me at my child you don’t deserve me at my chad shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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Maybe all French girls are blessed with excellent pins like Ellie from Slip Into Style, Alpha Chad if you can’t handle me at my child you don’t deserve me at my chad shirt or perhaps they just know exactly how to play out a slashed-to-there hemline and not look overdone. We love the flirty, casual ratio of a marl tee and flats with a revealing skirt. As any well put-together French maven will tell you, there is nothing less attractive than hobbling around in high heels. It’s all about looking cool and breezy. It’s no wonder many French girls (like influencer Anne-Laure Mais of Adenorah) turn to classic brands for classic pieces. For example, Karl Lagerfeld never produces sky-high stilettos at Chanel—just clever ones like the toe-cap mules that you can slip on and off and last in all day. Anne-Laure’s simple two-strap sandals are actually from her own brand, Musier Paris. No self-respecting French girl would consider their wardrobe complete without a blazer (or 10). They are the beautifully tailored glue that holds all looks together. We’re not talking about waist-cinching of the extreme variety, but French women always make sure that their figure is in some way in check—even when wearing loose-fitting clothes. Blogger Aria Di Bari provides an excellent example: A shapeless tunic gets the right treatment by this nonchalantly knotted belt. Anne-Laure Mais has a similar approach to Carine Roitfeld when it comes to sultry dressing: It’s all about a 50/50 ratio. Yes, you can see she’s wearing a bodiced black dress with a thigh slit (with no bra, in true français fashion), but the rest of her look is disheveled and relaxed. Walking this line successfully? It’s all down to confidence.
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