The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Austin Archer Boombox Apocalypse T-shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.

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Considering the fact that Khaite was just founded in 2016, Austin Archer Boombox Apocalypse T-shirt the journey of this brand thus far is quite remarkable. Founder and designer Catherine Holstein started the brand as an ode to American staples and all the classics that went along with it. Since its beginning, the brand has evolved into much more. Khaite’s first runway show in 2019 had every editor and buyer clamoring as one glamorous look after another came out. It was here that we were truly introduced to Holstein’s vision for the brand, and her S/S 20 collection was just the cherry on top. It’s rare that one major (and first-ever, might I add) runway collection can convince an entire industry that this is the brand to know, buy, and wear, but the elegance and drama of her last two collections had everyone drinking the Kool-Aid. While the brand hasn’t quite reached the same status as Bottega Veneta, its trajectory over the last two years has proved that it is on its way to the very tip-top. “Cate Holstein of Khaite is creating such beautiful, showstopping pieces. The craftsmanship is absolutely impeccable and something that everyone can appreciate. My personal favorite is their denim—the fit and wash are flawless,” says Shopbop’s fashion director, Caroline Maguire. And that’s the thing about Khaite—buying into the brand is buying into a very well-curated wardrobe that will never go out of style. “From the jeans to the shoes, this is definitely going to be the next It brand in 2020,” said a Who What Wear reader. Yes, iconic pieces are already highly praised, such as those zebra boots and all of the noteworthy knitwear, but to be simultaneously recognized for the subtler items in a collection, like denim and poplin shirts, means this is a brand that is destined for success.