In the 90s, the hood-liner trend was taking off in the skate and snow scene. Avenue Metropolis Speedway Nissan Micramarch Gran Turismo shirt Now, it’s taking over the custom apparel world. What you may not know is how simple this custom apparel look is to achieve and how it can help grow you business’ revenue. When you need a design printed onto a garment or promotional item, you’ll have some printing options to choose between. Screen Printing has been used to transfer designs onto items for decades. More recently, Digital Printing, or Direct to Garment (DTG), has become a popular way to transfer highly detailed designs onto garments. Which method is best for your project?
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Brett explains the importance of steering people to using premium garments. Avenue Metropolis Speedway Nissan Micramarch Gran Turismo shirt He says We don’t quote the lower level of garments for our customers. When a customer comes to us and says we want 10,000 shirts, we say use BELLA+CANVAS 3001. It’s not that much more expensive, but in the long run, you get a huge amount of impressions. People will actually wear that shirt and maybe even call it their favorite T-Shirt. The investment will pay in dividends down the road. When you chose a premium basic over a trade basic, you’re setting yourself up to create a consistent and high-quality experience for your customers. When a garment is soft, fits well and looks great, people will wear it again and again, essentially becoming a walking billboard for your company providing significant impressions that convert to end-user sales! Once the customer has decided on the shirt and the designer has created something specifically for that garment, the next decision is the type of ink. Is it a 100% cotton shirt or a shirt that will discharge well? Are you printing for a big brand that needs complete Pantone accuracy? If so, you might want to revert to a plastisol ink to make sure you’re spot on with color matching every time.
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