Every expert I’ve spoken to has been most excited by the many pairs of perfectly cut trousers in the spring/summer 2024 collections, Be kind to animals or I’ll kill you shirt which should hardly come as a surprise. Trousers have ruled the trends (and the market) for years now, and that’s set to continue as we head into the season, with an emphasis on the wide-leg variety. Yes, we love our leggings and joggers, but yes, we’re also interested in looking elegant, too. “I’ve never been a dress or skirt person, which is why it gives me great pleasure to see trousers continue to make such a statement on the S/S 24 catwalks,” says Who What Wear UK affiliate editor Emily Dawes. “Any stuffy, overly smart or uncomfortable connotations are well and truly out of the window now, though. As if the dependable wardrobe power piece couldn’t get any better, trousers are all comfort first for 2024. The loose, wide-leg silhouettes we’ve become accustomed to of late are staying (great news for my existing collection). Whether it be cargos (most definitely still a thing) or more relaxed, drawstring-waist styles, fluidity is key. Who needs joggers now?” Who, indeed.
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If you’ve ever glanced at a street style roundup, Be kind to animals or I’ll kill you shirt you’ve definitely encountered a familiar scene: Thora Valdimars and Jeanette Friis Madsen strolling side by side looking impossibly cool. Considering Copenhagen’s ability to set the trends, it’s no coincidence that both ladies are Danish. Aside from being the reigning queens of Scandi street style, Valdimars and Friis Madsen are the talented designers behind one of my favorite Danish brands: Rotate Birger Christensen. Since they’re entrenched in the Copenhagen fashion landscape both behind the scenes and in front of the camera, I thought they’d be the perfect people to tap for Scandi-approved spring style tips. I’ve attended Copenhagen Fashion Week three times now, and Rotate is reliably the show with the highest energy and best dance party vibes. The brand’s most recent show for F/W 20, of course, was no exception. But before we delve into fall, we’re excited to talk about what’s right in front of us: spring trends. Valdimars and Friis Madsen told us their three best style tips for this season, and you’d be wise to take notes. In keeping with the theme, I’ve also included pieces by Rotate as well as several other Scandinavian brands that show at Copenhagen Fashion Week—including Rains, Ganni, Stine Goya, Remain Birger Christensen, and Munthe.
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