If you’ve ever glanced at a street style roundup, Bear God is testing me and i have not studied shirt you’ve definitely encountered a familiar scene: Thora Valdimars and Jeanette Friis Madsen strolling side by side looking impossibly cool. Considering Copenhagen’s ability to set the trends, it’s no coincidence that both ladies are Danish. Aside from being the reigning queens of Scandi street style, Valdimars and Friis Madsen are the talented designers behind one of my favorite Danish brands: Rotate Birger Christensen. Since they’re entrenched in the Copenhagen fashion landscape both behind the scenes and in front of the camera, I thought they’d be the perfect people to tap for Scandi-approved spring style tips. I’ve attended Copenhagen Fashion Week three times now, and Rotate is reliably the show with the highest energy and best dance party vibes. The brand’s most recent show for F/W 20, of course, was no exception. But before we delve into fall, we’re excited to talk about what’s right in front of us: spring trends. Valdimars and Friis Madsen told us their three best style tips for this season, and you’d be wise to take notes. In keeping with the theme, I’ve also included pieces by Rotate as well as several other Scandinavian brands that show at Copenhagen Fashion Week—including Rains, Ganni, Stine Goya, Remain Birger Christensen, and Munthe.
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Last season, there was a clear ’90s directive when it came to minimalism, Bear God is testing me and i have not studied shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”
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