Having analysed the spring/summer 2024 fashion trends for months now (literally), Brandon Lane Jr. 95 Ninety Five Football shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.

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Nothing says springtime like white dresses; they really do make up the DNA of our wardrobes in the warmer months. Brandon Lane Jr. 95 Ninety Five Football shirt What’s so fresh about S/S 24’s version of this classic is that it doesn’t just come courtesy of cotton. In fact, you’ll find it in chiffon, silk, taffeta and gauzy knits. “Winter might be all about the LBD, but for spring/summer 2024, white dresses in all iterations are coming to the fore once again, with plenty of designers honing in on statement, snowy pieces that can be worn by everyone,” says Who What Wear UK managing editor Poppy Nash. “Whether you’re a romantic who is a fan of fairytale-esque, frothy, floor-length numbers (like me) or are a minimalist who prefers elegant and chic, clean lines in the form of structured minis and midis, there’s something for you here. You’ll often see 2024’s signature white dress combined with other key trends for the season, such as sheer fabrics, romantic details like draping and flat footwear, too. Combine them all for an outfit that shows you really know your stuff.”. “S/S 24 is all about simplicity-meets-sophistication, and if you’re looking to buy one statement-making piece this season, make it a white dress,” concurs Speed. “There’s nothing quite as eye-catching as an all-white look, and it’s a piece you can easily tailor to your own style.”