Having analysed the spring/summer 2024 fashion trends for months now (literally), Catffee Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.
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“There are so many places in the world that I haven’t been able to travel to, so definitely the thing I would love to do would revolve around traveling. Catffee Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric Scuba diving, skydiving, and going on safaris. It would probably be a lot of spending time with people I don’t get to see a lot because of what I do for a living. It’s one of those scenarios where you truly don’t know what you would do unless you actually got that news.”. “Without realizing that there’s pressure, you want people to look at you a certain way. I always want to be authentic. Often things aren’t what they seem to be. You see Instagrams and any version we want people to see, so there are times where I have to hold back things that I actually want to say. I try to be 100% myself though, and hopefully it comes off how I want it to.”. “I’ve worked with Alyssa for the last couple of years, and I love her. She’s very collaborative, but sometimes I do put all of my trust in her and have her pick something she thinks will work. I like to keep an open mind and not say ‘no’ too many times because I think fashion should be fun and about taking risks. Obviously if I’m completely uncomfortable, that’s going to show on my face, so I try not to dress it up too much. I like to incorporate myself in whatever I’m wearing.”
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