French fashion may be mysterious and masterful, but it’s not entirely unattainable. Charles Leclerc Just An Inchident F1 Racing Signature T-shirt The residents of this highly chic country are forever at the top of the tree when it comes to effortlessness—no other nation could possibly contend for the title. But as well as adopting their relaxed attitude to getting dressed, there are style cues you can take and tweak to incorporate into your own wardrobe and bring in un petit peu of that coveted je ne sais quoi. It’s highly likely you know some major French fashion rules by heart already. For example, brushing your hair is a sacrilegious act, one should never skimp on the day-to-day pillars of a closet, and everything is best worn thrown together to encourage the perception that you’ve probably had a really wild time the night before. French girls are having fun and living life to the fullest—or at least that’s what their outfits tell us—but there are other, more nuanced factors that play into a Gallic woman’s wardrobe as a whole. And that’s where we step in. So, enroll in our French style school, where you’ll learn everything from the grade-one basics through seriously advanced stages of being super chic. Get scrolling to see and shop the French fashion guidance. And yes, it’s a totally normal—nay, brilliant—thing to dress similarly or even in the same outfit as your maman. Great style and wardrobe classics never fade, so why can’t you wear them now and in four decades’ time? It girl Jeanne Damas proved the point recently, snapping herself alongside her mother, both wearing the same blue ribbed tee (from her collection on Rouje) and high-waisted jeans.
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Milan witnessed a big change, too. Charles Leclerc Just An Inchident F1 Racing Signature T-shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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