Milan witnessed a big change, too. Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, Charley Crockett Ten Dollar Cowboy Shirt which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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Last week kicked off fashion month, arriving at its first stop: Charley Crockett Ten Dollar Cowboy Shirt New York. The street style scene over in NYC is one of the best, in my opinion. Each season, fashion girls step out in the freshest, most forward ensembles to attend the NYFW shows, and, more often than not, it’s their creative looks that end up setting the trend for the rest of the season. Speaking of trends, I’ve already spotted a handful that I just know will stick around long after the last models step off the runway. From all the clean, neutral looks filling up street style galleries all over the internet to the accessory trend that takes any outfit up a notch (or five), I’m sharing the top five trends I’ve spotted already at NYFW—and how to get each of them without spending more than $60. Yes, thanks to our fabulous Who What Wear collection at Target that serves up an array of the freshest trends each month, it’s never been easier to look as cool as all the fashion girls without breaking your budget.