After spending the first few months of 2021 in the U.K. lockdown, Cincinnati Reds Sugar Skulls T shirt house-bound with very little reason to dress up, I’d forgive you for thinking you never wanted to see a pair of leggings again. And if so, you’re not alone. As we slowly emerge from our collective hibernation and restrictions begin to ease across the country, there seems to be a renewed sense of enthusiasm that comes with getting dressed. Whether it be popping out for a quick coffee with a friend or venturing to your local park, Brits are finding reasons to dress up. Proving exactly this sentiment, last month, photographer Michaela Efford and I ventured to East London’s Broadway Market (a hot spot for fashion lovers, if you don’t already know that) in search of some stylish individuals to photograph. On our way, we serendipitously came across familiar influencers, models-off-duty, fashion designers, and other creatives, all of whom were strolling through their local shopping strip with style to boot. From vintage leather jackets to spring-ready floral dresses and Converse high-tops by the dozen, keep scrolling to see what women are really wearing in London right now.
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Working in fashion comes with plenty of moments to feel inspired, Cincinnati Reds Sugar Skulls T shirt whether it’s experiencing a runway show, seeing a photo shoot come to life, or watching the industry come together in support of important initiatives such as sustainability. Personally, one of the things that inspire me most is the discovery of new talent. Whether uncovering a brand on Instagram or an emerging label at fashion week, I always get a ping of excitement when I find fresh designers that bring new voices to the world of fashion. Often, young talent is spotted early on the street style scene with a mix of in-the-know editors, buyers, and influencers wearing the brands they support. So which up-and-coming labels should we expect to see this season? Ahead, I’m highlighting nine emerging brands that will define street style this month. From affordable pieces to investment buys, these are the cool fashion brands to know about now. Frankie Shop is already a favorite on the street style scene, and I expect it will blow up this year. It has a great collection of tailored separates that hit on the year’s biggest trends.
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