The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Dirty Head July 1 2024 Morrison CO Poster Shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.

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French fashion may be mysterious and masterful, but it’s not entirely unattainable. Dirty Head July 1 2024 Morrison CO Poster Shirt The residents of this highly chic country are forever at the top of the tree when it comes to effortlessness—no other nation could possibly contend for the title. But as well as adopting their relaxed attitude to getting dressed, there are style cues you can take and tweak to incorporate into your own wardrobe and bring in un petit peu of that coveted je ne sais quoi. It’s highly likely you know some major French fashion rules by heart already. For example, brushing your hair is a sacrilegious act, one should never skimp on the day-to-day pillars of a closet, and everything is best worn thrown together to encourage the perception that you’ve probably had a really wild time the night before. French girls are having fun and living life to the fullest—or at least that’s what their outfits tell us—but there are other, more nuanced factors that play into a Gallic woman’s wardrobe as a whole. And that’s where we step in. So, enroll in our French style school, where you’ll learn everything from the grade-one basics through seriously advanced stages of being super chic. Get scrolling to see and shop the French fashion guidance. And yes, it’s a totally normal—nay, brilliant—thing to dress similarly or even in the same outfit as your maman. Great style and wardrobe classics never fade, so why can’t you wear them now and in four decades’ time? It girl Jeanne Damas proved the point recently, snapping herself alongside her mother, both wearing the same blue ribbed tee (from her collection on Rouje) and high-waisted jeans.