Milan witnessed a big change, too. Donald Trump A Great Chaos T-shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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In a matter of no time at all, Donald Trump A Great Chaos T-shirt tube socks have gone from being the piece you never considered ever buying to the cool essential to add to your shopping list immediately. At least, that’s what happened to me. Growing up, I would have never considered wearing tube socks—instead opting for no-show styles that would be hidden underneath all of my sneakers. Recently, though, tall, ribbed athletic socks have been dominating the street style scene and my Instagram feed and I absolutely had to opt-in. Not only is the trend a low cost for entry (I picked up a 3-pack at Rite-Aid for $7), but it’s also very wearable if you’re after a cozy travel look. Rather than wearing a pair of stiff jeans for a recent trip, I threw on a pair of sweatpants, New Balance sneakers, and tube socks that felt equal parts comfortable and cool. But I’m not alone—plenty of stylish fashion girls are wearing tube socks, and I’m breaking their looks down here. Ahead, shop the affordable accessory that is about to be everywhere.
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