Just like that, 2019 is about to come to a close, Duck mess with the honk you get the bonk shirt and from what we saw on the S/S 20 runways, next year will be filled with even more sartorial greatness than ever before. But before we dive into next season, it’s a tradition here at Who What Wear to take a comprehensive look back at the fashion moments that defined the past year, the trends we bought on repeat, and the brands that made their mark, both new and old. Welcome to the 2019 Street Style Awards. So here’s how it worked: The editors at Who What Wear assembled a list of the 2019 trends that reigned supreme, created a voting form, and sent it out to all of you. Thanks to the reader votes and the votes of our very reputable panel of critics, the results are finally in. Speaking of critics, let’s meet them. This year, we are proud to present our four critics, or panel of judges, if you will, each representing a different perspective in the industry. We have Caroline Maguire, fashion director of Shopbop; Law Roach, image architect; Acielle, fashion photographer of Style du Monde; and of course, our very own Who What Wear editor in chief, Kat Collings. Each of the reputable people above voted exactly how you did and chatted with us about why they chose what they did for each category. From the trend of the year to the rising brand we should all have on our radars, it’s officially time to present to you the winners of the 2019 Street Style Awards. So sit back, relax, and enjoy our official year in review.
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The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Duck mess with the honk you get the bonk shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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