Every expert I’ve spoken to has been most excited by the many pairs of perfectly cut trousers in the spring/summer 2024 collections, EASILY DISTRACTED BY DOGS AND CAMPING Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric which should hardly come as a surprise. Trousers have ruled the trends (and the market) for years now, and that’s set to continue as we head into the season, with an emphasis on the wide-leg variety. Yes, we love our leggings and joggers, but yes, we’re also interested in looking elegant, too. “I’ve never been a dress or skirt person, which is why it gives me great pleasure to see trousers continue to make such a statement on the S/S 24 catwalks,” says Who What Wear UK affiliate editor Emily Dawes. “Any stuffy, overly smart or uncomfortable connotations are well and truly out of the window now, though. As if the dependable wardrobe power piece couldn’t get any better, trousers are all comfort first for 2024. The loose, wide-leg silhouettes we’ve become accustomed to of late are staying (great news for my existing collection). Whether it be cargos (most definitely still a thing) or more relaxed, drawstring-waist styles, fluidity is key. Who needs joggers now?” Who, indeed.
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As trite as the following statement may sound, EASILY DISTRACTED BY DOGS AND CAMPING Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric it’s no secret that this year has brought about massive changes. Since the start of the pandemic, every facet of our lives has been altered, and the fashion industry was not immune. From large-scale calls-to-action to support Black-owned businesses in the industry to fashion brands pivoting their production lines to help with the pandemic, the industry witnessed a seismic shift in how fashion itself is seen. And that change isn’t just present on a macro scale: On a day-to-day basis, how the world dresses has been radically reimagined. Athleisure has officially been embraced, and people are putting on face masks every day to minimize the spread of COVID-19, and those are just two ways the world’s relationship to style has significantly evolved over just a few months. Additionally, how we choose to shop and what we decide to buy during this time of unprecedented challenges has come to the forefront of many readers’ consciousness. This is why we decided to reach out to 22 real women to share the one piece they bought this year that they feel was worth every penny. In truth, shopping may not be the most urgent thing on our priority lists, but taking the extra step to practice mindful consumption, support small brands, or invest in pieces that bring you joy means more than you think. Without further ado, the best fashion buys of 2020…
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