Last season, there was a clear ’90s directive when it came to minimalism, Georgia Bulldogs I Wanna Party Like It’s 1980 National Championship Go Dawgs Shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”
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As trite as the following statement may sound, Georgia Bulldogs I Wanna Party Like It’s 1980 National Championship Go Dawgs Shirt it’s no secret that this year has brought about massive changes. Since the start of the pandemic, every facet of our lives has been altered, and the fashion industry was not immune. From large-scale calls-to-action to support Black-owned businesses in the industry to fashion brands pivoting their production lines to help with the pandemic, the industry witnessed a seismic shift in how fashion itself is seen. And that change isn’t just present on a macro scale: On a day-to-day basis, how the world dresses has been radically reimagined. Athleisure has officially been embraced, and people are putting on face masks every day to minimize the spread of COVID-19, and those are just two ways the world’s relationship to style has significantly evolved over just a few months. Additionally, how we choose to shop and what we decide to buy during this time of unprecedented challenges has come to the forefront of many readers’ consciousness. This is why we decided to reach out to 22 real women to share the one piece they bought this year that they feel was worth every penny. In truth, shopping may not be the most urgent thing on our priority lists, but taking the extra step to practice mindful consumption, support small brands, or invest in pieces that bring you joy means more than you think. Without further ado, the best fashion buys of 2020…
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