One of our most popular videos on our channel is. Greatest Hits Evolution Tracy Lawrence shirt Screen Print vs DTG where we showed you the side-by-side comparison of how each print job turns out of the same design, but we didn’t explain in depth is when DTG is right for your brand and when it’s just no longer cost-effective.
Greatest Hits Evolution Tracy Lawrence shirt, hoodie, sweater, longsleeve and ladies t-shirt
Brett explains the importance of steering people to using premium garments. Greatest Hits Evolution Tracy Lawrence shirt He says We don’t quote the lower level of garments for our customers. When a customer comes to us and says we want 10,000 shirts, we say use BELLA+CANVAS 3001. It’s not that much more expensive, but in the long run, you get a huge amount of impressions. People will actually wear that shirt and maybe even call it their favorite T-Shirt. The investment will pay in dividends down the road. When you chose a premium basic over a trade basic, you’re setting yourself up to create a consistent and high-quality experience for your customers. When a garment is soft, fits well and looks great, people will wear it again and again, essentially becoming a walking billboard for your company providing significant impressions that convert to end-user sales! Once the customer has decided on the shirt and the designer has created something specifically for that garment, the next decision is the type of ink. Is it a 100% cotton shirt or a shirt that will discharge well? Are you printing for a big brand that needs complete Pantone accuracy? If so, you might want to revert to a plastisol ink to make sure you’re spot on with color matching every time.
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