Fans of the indie Corona Extra La Vida Mas Fina shirt. ready-to-wear label Chopova Lowena should feel similarly about their next jewelry purchases: Designers Emma Chopova and Laura Lowena made 10 of their signature upcycled keyring necklaces and sold them via Instagram DM, donating all proceeds—including material costs—to the National Bail Out. Menswear label Brain Dead collaborated with Maaps on a long-sold-out incense holder, and all proceeds are being donated to Know Your Rights Legal Camp Defense Initiative. Brain Dead also teamed up
Corona Extra La Vida Mas Fina shirt, hoodie, sweater, longsleeve and ladies t-shirt
For the hedonists, a towel is something altogether different. Ludovic de Saint Sernin, a maker of the most sensual menswear, sent an otherwise nude model down the runway in a beige terry loincloth Corona Extra La Vida Mas Fina shirt. At the sight of him an audience member actually gasped, “Oh, my goodness.” The designer turned the female trope of getting-ready fun on its head with hotness. Over the years, there have actually been a lot of towel turns on the catwalk, from Gianni Versace’s butterfly-clad bombshells to Chanel’s poolside dilettantes. So as you exit the shower tomorrow morning and contemplate what to wear, maybe leave the t-shirt and shorts behind in favor of a little more time in your towel. Or perhaps you’d like the look of a proper little suit in upcycled hotel towels by Marine Serre. My friend has been wearing hers during self-isolation with her hair wrapped up in a towel too. And why not? Discussing her spring collection, Miuccia Prada said that “personal style is more important than clothes.” Amen, Miuccia.
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