In the Before times I Am The Best Stepdad Ever Cause I Still Wanted These Kids After I Met Them shirt. hoards of people would gather at Procell’s store on Delancey Street to buy rare vintage tees. Now, the crowds are helping to support City Kits, an organization founded by Sophia Wilson that donates bags full of water, masks, gloves, and more to protesters in New York City. Volunteers assemble kits and distributors pick up kits to be seeded around the city from inside the store. With many bricks-and-mortar stores closed as a result of the COVID-19 pandemic, this seems like a worthy transition of storefront space. In addition, many organizations in New York, from the Museum of Modern Art to Metrograph, have been opening their doors to allow protesters to hydrate, rest, and use the bathrooms.
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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure I Am The Best Stepdad Ever Cause I Still Wanted These Kids After I Met Them shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested.)
Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.
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