Where many of fashion’s I’m Not Arguing I’m Explaining Why I’m Right The Grinch Version shirt. biggest brands have been slow off the mark to respond to the international protests sparked by the murder of George Floyd, among other instances of police brutality, it has largely been small, independent labels moving the conversation forward. The majority of these designers were already struggling in the wake of the pandemic, yet their contributions to Black Lives Matter, bail funds, and community development charities have not gone unnoticed.
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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure I’m Not Arguing I’m Explaining Why I’m Right The Grinch Version shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested. Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.
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