Ross was inspired by In October We Wear Pink Pumpkin shirt. the forward-thinking attitude and agility with which the applicants had worked not just to survive, but to thrive, in the turmoil caused by the Covid-19 pandemic. Seventy-five per cent of the grant recipients, who range in age from 23 to 35, have been running their companies for 18 months or longer. “We highlighted businesses which were excelling in ideation, and reinventing or bringing a newness to their respective industries,” says Ross of narrowing down the submissions.
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Sustainable fashion means clothing that is created ethically, from design to sourcing to production, and which is made to last In October We Wear Pink Pumpkin shirt. (Head here for more on sustainable packaging; and here for tips on sustainable merch printing.) Here are some inspiring examples of fashion brands focusing on both style and a sustainable agenda. This eco-friendly footwear brand has sold more than a million trainers in America. Their success is partly down to simplicity: for their first year of operation, they only had a single shoe available: the Wool Runner, comfortable and versatile, with soles made from sugarcane and upper fabrics from sustainable eucalyptus or merino wool. It’s all in the name with this new online clothes store. With every purchase, 90% of the profits go to charitable causes, with the rest going back to the brand. Better yet, shoppers can choose which charity they want their proceeds to go towards. Based in Camden and launched in 2018, Ninety Percent deals in luxury basics, for those who want clothes for everyday use without skimping on comfort or quality.A favourite for yogis and athletes, this brand sells workout clothing for men and women alongside yoga mats and other accessories. Their sustainable fabrics are not just ethical and flattering, they are also functional, made for sweating and perfecting your vinyasa flow.
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