Peter Do is just Never Underestimate The Power Of A Woman With A Sewing Machine Flower Vintage Retro shirt. one of many independent labels donating proceeds of existing goods, an act that helps brands cover the cost of materials and production of extant products while simultaneously raising money for charities. Rodarte has pledged 100% of its sales on its e-commerce site to the NAACP Legal Defense Fund through July 31. Jewelry brand Serendipitous Project will donate 100% of profits to the Minnesota Freedom Fund for two weeks. Kepler, Comme Si, Azeeza, Ottolinger, Medea, and more are also donating 100% of their sales for a period of time. In addition, brands like Prabal Gurung, Lou Dallas, Collina Strada, ASAI, Daisy, and Amy Crookes have donated 100% of profits from specific products, like ASAI’s Rihanna-endorsed tie-dye dress worn or Lou Dallas’s “End Militarism” tee.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Never Underestimate The Power Of A Woman With A Sewing Machine Flower Vintage Retro shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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